Power of Personalization

Tailor your message to its recipient and increase response with the power of personalization.

Adding familiarity to direct mail campaigns or mailed offers is a critical tool for increasing response. Personalizing communication by incorporating the recipient’s name, community name or neighbor’s testimonial can immediately attract attention and credibility to your message.

The marketing professionals at Neighbors Now will create an effective personalized post card to command the attention of your best customer’s neighbors.

Particularly effective in specialty retail markets, personalization has an average uplift of 20 to 30 percent compared with general mail, most likely because implementing personal details like name and location conveys to your recipients that a message is uniquely tailored for their receipt.